Sunday, May 23, 2010

color and buying intentions

i once twitted about how color affect my purchase intentions.
the twit sounds like this "color does matter.i used to bought things because of their colors.which sometimes i dont really need them" - aishahara.
huh tanak kalah letak aishahara.

did you ever realize that color has a powerful impact on your brain?
if not, then you might want to spend a few minutes to think about it.

case 1:
have you ever felt uneasy in certain places, while cheerful in some other places?
if yes, then it might be the color yang influence your mood but you didn't realize.
it is not that you like to be in a red room because it is your favorite color.
or you don't like to be in a green room because you just hate greens.
nooo.. bukan macam tu noks.
tapi macam lain.

case 2:
when people asked you to recall an object, a place, or even a person, color has the greater affect on recall.
the 1st thing that you remember normally would be - "ohh that blue makeup case", "the purple cafe kann?", "lahh that guy yang pakai baju putih tu ke?", etc.

so, due to its powerful impact on our brain, somehow color really does affect our buying decisions.
please agree, eh kalau tak agree pun takpe ni bukan kelas marketing.

eh kenape banyak pink?
saya bukan bimbo.


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